09:00am – 11:00am


Rubicon’s Great Chamber



This 2-hour course focuses on a solution to the challenges and problems we face when dealing with potential prospects and customers, from the very first contact through to the sale.  Often the greatest barrier to sales success is us.  The subconscious behaviours, beliefs, attitudes and habits that dictate how we behave in the sales process often hinder, rather than advance, the process.

On this course you’ll discover the two sales processes at work that you follow without knowing it.  Both are designed to ensure the buyer is always in control and that you and your people are converted into free consultants.  The single biggest cost in sales is bad hires for sales, the second is the hidden cost of selling.  You’ll see how and why prospects gain the upper hand and what you have done to encourage and reinforce this process.  It happens because you let it.  Unfortunately, right now, you don’t know you are. That’s where Benjamin comes in.

We’re creatures of habit, behaviour, belief and attitudes.  You’ll soon discover that the sales process has been designed to ensure that YOUR habits, behaviours, beliefs and attitudes guarantee you become a free consultant and that they, the prospect, hold all the cards.

This isn’t a selling event.  Benjamin won’t ask you to buy anything or commit to anything.  He’ll simply agree whether it’s worth having a follow up call, that’s it.

Come with an open mind.

Benjamin Dennehy is an experienced sales coach and trainer who’s been featured on TV & radio programmes in the UK.


    • Recruiting the right sales people (single biggest hidden cost in sales, bad sales hires)
    • Poor prospecting habits and behaviours of sales people
    • Not getting through to the right decision makers
    • Talking to the wrong people for too long
    • Handling stalls and objections
    • Quoting and proposing consistently but closing too few
    • Not closing enough or consistently
    • Getting too many “think it overs” that never eventuate
    • Sales cycle longer than it should be
    • Wasted time and money on sending out proposals and quotes that go nowhere
    • Being told you lost out on price and wondering why you did
    • Discounting, negotiating and excuses


Rubicon Recruitment Group, 71-73 High Street, Poole, Dorset, BH15 1AF


For more information please contact us on the details below.